“At first, universal search results may be subtle. Over time users will recognize additional types of content integrated into their search results as the company advances toward delivering a truly comprehensive search experience.”
Historically, search engines have featured “channels” for different
categories of search results (news, video, local, and blogs).
Recently, Google announced and began beta testing “Universal
Results,” which combines all of these categories with the main
search results.
The introduction of Universal Results is just the latest example of
the ever-changing nature of the Internet, and it proves, once
again, that you can’t rely on one strategy alone to attract online
traffic to your website. This is why we advise our clients to
establish a solid SEO strategy and adjust it to new developments as
they arise.
In this case, you will need to modify your SEO to account for each
category included in Universal Results, because there will be fewer
positions for basic websites on page 1 of the search results (up to
three positions may be dedicated to local results and video will
replace some of the website positions). Also, make sure you appear
in the local indexes and online yellow pages, and take steps to
make your site a “video website”(see below).
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Tip: Developing an effective Internet strategy isn’t as tricky as
it sounds. To start, all you need are a couple of directory
listings and a nice website that includes informative video and
well written content. If your website contains these elements,
there is no reason to try to trick the search engines. Google
alters its methods as needed in order to display the best, most
relevant websites.
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