Einstein Law Blog News & Product Updates from Einstein Law

When Lawyers Compete: Winning at PPC Without Breaking the Bank


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Our client runs a thriving personal injury law firm in a major metropolitan city in the Midwest. Their challenge: Growing their practice using pay per click without breaking the bank.

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How to Use Social Media for the Mass Torts Made Perfect Spring Seminar


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Einstein Law created this event dashboard to help lawyers follow news & commentary related to the Mass Torts Made Perfect Spring Seminar 2016... whether they attend or not.

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Writing for the Web: Why Headers Matter


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Headers may at first seem to be a small detail of a website. However, they can play a vital role in your site's success, translating into more new clients and increased revenue. Developing clear, concise headers requires relatively little time and effort, and the potential dividends are more than worth it.

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Testify! The Power of Client Testimonials


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By strategically embedding client testimonials into your website, you can harness the power of word-of-mouth marketing and direct it toward a larger audience. Especially in the age of social media, compelling testimonials can expand your base of prospective clients exponentially. If executed properly, an Internet marketing strategy can be centered on the words of your clients, providing you with a low-cost, highly effective method of spreading your reputation.

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Spread the News: Press Releases Are a Great Marketing Tool


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This just in…press releases can be a great way for law firms to market themselves and enhance their online presence.  They’re not a bad way to deliver news, either.  But what do you do if you don’t have any significant news to deliver?  You might be surprised by how many topics relevant to your firm are sufficiently newsworthy to merit press releases.  

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Einstein Law Announces Launch of Redesigned LawyerShop


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Einstein Law has announced the launch of a redesigned version of LawyerShop, their lawyer directory and review site featuring legal information for consumers.   

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Local SEO: When Making it Big Means Thinking Small, Thinking Local


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It may be the world wide web, but when it comes to making it big online today it's time to think small. It's time to think local. Nowadays when people go online to search for information, their hunt is increasingly "local." And search engines are rushing to serve their needs.   

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Building Trust through Brand Consistency


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There is nothing more essential to the relationships between you and your clients than trust. This bond of trust is equally essential to your interests as a business owner. Developing this bond is an ongoing process that requires continual effort and investment on your part. At the core of this process is your ability to establish a strong, memorable, consistent brand.

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Need to Spread Your Message? Let Your Fingers Do the Talking


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Are you scrambling for a new way to reach clients? Do you have news that you fear may get buried on your website? Or are you looking for a new pond to fish in — a way to reach people that your website doesn't normally connect with? May we suggest a time-tested tool? A press release.

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Virtual Tours Let You Make an Impression — Any Time of Day


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You no longer have to wait until a potential client walks in the door to make a great first impression.    Google has taken its "Street View," where you wander up and down a city street, and brought it inside so that prospective clients can "walk" through your practice, from the reception area to a conference room.   Imagine the impact of giving people who don’t know about your practice the ability to walk through your front door and experience the personality of your office right now? All from the comfort of their own living room.

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