Helping You Track the Effectiveness of Your Online Marketing Campaign

Einstein Law's Better Stats package allows our clients to quickly and easily analyze SEO keyword positioning, website traffic, user behavior, website contacts, and more. Most website statistics programs were designed by technologists for other technology-minded people. Better Stats is the first web-based statistics program developed by marketing professionals for other professionals needing to track the effectiveness of their online marketing efforts. This program is currently being offered as a service to clients who participate in Einstein's marketing programs. Better Stats can also be loaded on other servers and sold to Internet service providers or large companies.

Keyword Rankings

The Better Stats package tracks Traditional SEO keyword and Pay-Per-Click keyword rankings on the major search engines, including Google™, Yahoo®, and MSN®. This feature allows our clients to view the number of target keywords appearing on the first three pages of the search engines, as well as the hundreds of variations of target keywords that also rank well.

Website Statistics

The website statistics feature of Better Stats allows our clients to see how many users visit their sites each month and to track each user's behavior. You can find out which pages are most popular on your site, which pages most users exit from, and how much time users spent on each page of your site. This information is key in determining which marketing strategies are the most cost-effective and drive the most visitors to your site.

Email Statistics

The email statistics portion of Better Stats tracks all emails received via your website's contact form. By tracking the number of valid emails received by your practice each month, your firm can monitor its email conversion rates. Additionally, all emails received by your practice are recorded in the email section of Better Stats so that you can always refer back to prospective client emails.

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