A Powerful Law Firm Marketing Tool for the Internet

Fine-tuning your law firm's Internet marketing strategy can be difficult without a means of tracking the phone calls that your firm receives. Our web-based Call Reporting products allow you to determine which calls are generated by your website and which stem from other marketing endeavors.

Call Stats

Einstein Call Stats is a marketing tool that helps lawyers and law firms track phone calls generated by their websites. While a significant portion of your potential clientele uses email on a daily basis, marketing research reveals that many people still prefer to contact an attorney or law firm via phone. Our Call Stats service assigns a unique toll-free or local phone number to your law firm and publishes the number on your website. Calls from this number are forwarded directly to your existing phone line and are automatically logged in a database as they come in.

Included with Einstein's Call Stats service are monthly call detail reports that contain each caller's ten-digit phone number as well as the date, time, and duration of the call. These reports can be accessed at any time through your Einstein Law Client Extranet account. Einstein's Call Stats is perfect for any practice looking for a way to track phone calls originating from the practice website. This simple, intuitive product provides a great means of assessing the effectiveness of your law firm's Internet marketing efforts.

Call Archiving

Call Archiving allows your practice to record and play back all calls generated by your Call Stats phone number(s). This product enables you to identify and listen to calls generated by specific marketing campaigns or to track and review calls for a specific lawyer in your law firm. All calls are recorded, password-protected, and stored online for retrieval from any computer connected to the Internet. Call Archiving is also a very useful customer service training tool. By monitoring calls, your firm can track the performance of its phone representatives and maintain high quality customer service.

Click-to-Call

Click-to-Call lets online visitors transition seamlessly from your website to telephone contact with your practice. Instead of dialing a phone number, website visitors simply click a "Click-to-Call" icon to speak with your practice. This service allows callers to reach you via any telephone by simply entering their number. Click-to-Call brings key elements of a "brick and mortar" store experience to the online environment, as consumers can browse as long as they like with the option of reaching your practice at any time.

Key features and benefits of Click-to-Call include real-time reporting and analysis, increased online conversion, reduced website abandonment, enhanced customer satisfaction, quick and easy implementation, and fewer unproductive calls.

If you are interested in adding Call Reporting features to the Internet marketing campaign on your law firm's website, contact Einstein Law today for more information.

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