Case Study #3 - Phillips & Webster, P.L.L.C.

Product History

The attorneys at the law firm of Phillips & Webster, P.L.L.C., are relatively new clients of Einstein Law. They began working with Einstein Law on their search engine marketing strategy in 2006. The attorneys initially decided to purchase a 15-page custom website with Traditional SEO (phillipswebster.com). However, after consulting with Einstein's SEM strategists about their search engine optimization campaign and the firm's goals, the attorneys at Phillips & Webster, P.L.L.C., decided to purchase an additional 60 SEO web pages in order to more aggressively compete for the high-traffic Seattle- and Washington-based personal injury terms.

The statistics relating to website visits, keyword positioning, and website contacts illustrate an increase in traffic following the October 2007 release of the first 15 pages. A more substantial increase is seen after the addition of the 60 additional SEO pages and Video Website. While some increase in rankings, traffic, and conversion is expected, the additional 60 pages appear to have accelerated the process, leading to more immediate results.

Product Timeline

• October 2006: 15-page custom Traditional SEO website with Flash, National Legal News newsfeed, and Call Stats released live.
• Mid-November - Mid December: Pay-Per-Click campaign set up and turned on.
• December 2006: Blog released live. Pay-Per-Click campaign stopped.
• February 2007: Video Website and 60 additional SEO web pages released live.
• March 2007: 1 additional SEO web page released live.
• June 2007: Pay-Per-Click campaign resumed.

Search Engine Marketing Results

SEO Keyword Rankings

This client's Traditional SEO strategy includes personal injury-related terms paired with Bellevue, Tacoma, Seattle, and Washington. After nine months online, phillipswebster.com is already ranking on page one of Google™ and other major search engines for some of the most competitive terms on the list:

• personal injury attorney Seattle
• personal injury lawyers Seattle
• Seattle motorcycle accident attorney
• Seattle motorcycle accident lawyer
• Seattle personal injury
• Seattle personal injury attorney
• Seattle personal injury attorneys
• Seattle personal injury lawyers
• Seattle wrongful death attorneys
• Seattle wrongful death lawyers
• Washington auto accident attorney
• Washington auto accident lawyer
• Washington auto accidents
• Washington car accident attorney
• Washington car accident lawyer
• Washington medical malpractice attorney
• Washington medical malpractice lawyers
• Washington motorcycle accident attorney
• Washington motorcycle accident lawyer
• Washington state personal injury attorney
• Washington state personal injury lawyers
• Washington wrongful death lawyer
• Washington wrongful death attorney

In addition to achieving page-one rankings with these keywords, phillipswebster.com is ranking on the first page of the search engines for hundreds of other keywords that are on the client's target keyword list or are natural variants of the terms on the list.

Website Visits

After its release in October 2006, the custom 15-page Traditional SEO website experienced an immediate increase in traffic that gradually increased through February. The addition of 60 SEO pages and the Video Website in February appears to have had a significant effect on traffic:

• By April, the website was receiving more than two times the amount of website visits it had received in February.
• By June, the website was receiving almost two times more traffic than it had received in April. (Note: The client's PPC campaign was resumed in June; this also had an effect on traffic.)

Website Contacts

Phillipswebster.com began receiving website contacts as soon as the website was launched in October 2006.

• In the five-month period prior to the 60 additional SEO pages being released, the firm received an average of 11 emails and 18 phone calls per month.
• In the four months since the 60 additional SEO pages have been released, the firm has received an average of 21 emails and 46 phone calls per month.
• The firm has received 411 website contacts in nine months through its search engine marketing campaign with Einstein Law.