Internet Marketing for Your Law Firm

Search engine optimization is a type of search engine marketing that can help your law firm be found by potential clients searching the Internet for an attorney. SEO describes various techniques used to improve your website ranking in organic search engine results. The goal of SEO is to increase the probability that your site will be found by your target audience on Google™, Yahoo!®, MSN®, and other major search engines. Ideally, Internet users will find your law firm's website listed on the first or second page of search engine results.

Einstein's Traditional SEO Service

Einstein Law's Traditional SEO Internet marketing service is designed to get your law firm's site found for relevant search terms that prospective patients or clients typically type into search engines. While we strive to achieve top positions for high-traffic terms that pertain to your law firm, our overall objective with SEO is to increase targeted traffic to your website over time.

Einstein Law takes a long-term approach to SEO. In addition to getting your site to the top of the search engines for your targeted keywords, we also aim to build a website that will serve as a comprehensive online resource for the services your firm offers. In the long run, this "wide net" approach will help your site get found both for the keywords we targeted in your content as well as for other phrases that will attract desirable traffic to your website. This will help deliver the maximum number of web users to your business.

From the point of your first consultation, we begin tailoring your Internet marketing strategy to your law firm. Our staff will ask you about your goals and expectations for SEO and will discuss your options with regard to time lines, website size, locations, and traffic.

Elements of Traditional Search Engine Optimization

Keyword Research:

The first step in developing a search engine optimization marketing strategy is identifying and selecting highly searched keywords that accurately represent your law firm.

Representation of Procedures and Locations:

We strategically place selected keywords in the website's page titles, site tags, headings, meta keyword lists, and in each page's content.

Cross-Linking:

To the content of each of your website's page we add in-text, cross-page links to increase the site's effectiveness in drawing search engine traffic.

Site Coding:

We implement proper coding, or "markup," to ensure that your website's content is easily indexed by the major search engines.

Search Engine Submission:

We submit your site to the search engines so that they will index it.

Satellite SEO Pages and Link Building Campaign

Prime online real estate is limited. As an increased number of legal practices turn to Internet marketing to attract new clients, it becomes increasingly difficult to hit and maintain rankings on the coveted top ten spots in Google™ and Yahoo's® search engine results.

As marketing competition online continues to grow at an exponential rate, Einstein Law has recognized the need for your firm to remain a few steps ahead of your competitors, year-round.

That is why we have introduced a satellite SEO page and link campaign program to our SEO renewal clients. This program is designed to show search engines constant growth of your website and build incoming links to your website on a monthly basis.

Regular updates to your website, additional content, and incoming links can improve search engine rankings and traffic. These techniques are in-line with Google™ and Yahoo's® guidelines and will help your website become a trusted authority on the web.

SEO Renewal Program

Most SEO companies charge for page expansion and link building efforts. With Einstein's Advanced SEO, these services are included in your SEO renewal.

Each of our SEO renewal clients are allotted a set number of satellite SEO pages and link campaigns based on their renewal. Satellite SEO pages increase website size. Link campaigns generate new incoming links to your website from quality websites related to your specialty.

Depending on your needs, we will allocate resources to satellite SEO pages, link campaigns, or a combination of the two.

SEO Website Upgrade

Many law firms are searching for an aggressive online marketing approach that offers rapid expansion of their website, combined with comprehensive link building efforts. To address these needs, we have opened up our satellite SEO page and link campaign program to all SEO clients who wish to take their marketing campaign to a higher level.

Our clients can purchase additional satellite SEO pages or link campaigns for website expansion and/or to increase incoming links to your website. If you are interested in upgrading your SEO services with our satellite SEO page and link campaign program, contact Einstein Law to speak with a sales representative about your options.

An Internet Marketing Strategy That Delivers Results

Whether you want Traditional Search Engine Optimization for your website or you are looking for a comprehensive Internet marketing strategy for your law firm that includes a custom website, Pay-Per-Click, a Video Services, and Call Reporting, Einstein Law delivers results. Contact a sales representative today to learn more about your search engine marketing options.

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