Case Study: Golitko and Daly By on June 30, 2014

Most businesses have accepted the reality that social media is a necessary component of online marketing. However, many have also discovered that simply having social media accounts doesn’t provide much benefit in and of itself. In fact, a Harvard Business Review study found that only 12 percent of businesses feel that they are using social media effectively.

 

When social media accounts are properly set up, managed, and integrated into a business’s marketing strategy, they offer more than an opportunity to collect “Likes” and “+1’s.” They give that business the chance to build trust among consumers through brand consistency. Creating this bond of trust is particularly important in the legal profession, as prospective clients are often motivated more by emotion and instinct than intellect when deciding which law firm to contact first.

 

The need to strengthen their brand image across the Internet was one of the primary reasons the work injury lawyers of Golitko & Daly turned to Einstein Law in 2011. We rose to the challenge with a strategy that included unifying their social media accounts under a single, coherent approach that accurately represented their law firm.

Golitko & Daly had already established itself as one of the premier workplace injury and wrongful death law firms in the state of Indiana by the time Matthew Golitko and John P. Daly contacted us. The firm had achieved multiple million-dollar-plus settlements and jury awards on behalf of injured construction and other workers. What they truly needed to take their practice to the next level was brand consistency across a variety of platforms.

 

Fortunately, they had a strong, identifiable brand and a highly specific audience they wished to target. Their logo was simple but memorable, as was their firm’s motto: “We Go to Work When You Can’t.” Even the color scheme – shades of grey with bold splashes of orange– lent itself easily to being extended across the Internet, from their primary website to their social media accounts. All of the elements for a consistent, unified online branding strategy were in place. Now it was up to us to execute it.