What is LawyerShop?
LawyerShop combines Local SEO, client education, and a trusted attorney directory into a single powerful resource. Whether you have a small personal injury law firm looking to expand its reach or dozens of employees in offices throughout your state, LawyerShop provides serious attorneys like you with a multi-faceted marketing solution, encompassing:
• Local SEO
• Reputation Management
• Client Education
• A Content Marketing Sales Funnel
• Lead Generation
Regardless of the size and scope of your marketing strategy, LawyerShop will take it to the next level, boosting your online profile, giving you greater control over your reputation, and driving more of the cases you want to your practice. Here’s how.
AccuRate® Ratings & Reviews System
When it comes to being found for local searches, there are few factors as powerful as legitimate, balanced, well-written reviews of your law firm by actual clients. Einstein Law’s patent-pending AccuRate® Ratings & Reviews System gives your clients the opportunity to rate your services according to a 1-5 star scale and leave a detailed review, sending Google a strong local signal in the process. These reviews will be part of your LawyerShop profile and can be integrated into your website and social media accounts, as well.
What makes AccuRate® truly special, however, is that LawyerShop members have the unprecedented ability to promote positive reviews while diminishing the effect of unduly and unfairly negative reviews. In an age when hastily written and often false reviews can cause devastating damage to businesses, this level of reputation management is unheard of.
The point of AccuRate® is not to allow only glowing reviews to be published; Google rewards honesty above all else. However, AccuRate® will give you the chance to level the playing field by weeding out reviews that serve only to damage your reputation while emphasizing the opinions of clients who have something substantial to say about your skills. And those are exactly the voices your prospective clients are interested in hearing.
Trustworthy Client Education & Content Sales Funnel
The client education section of LawyerShop serves multiple purposes. On the one hand, it is a valuable information resource for prospective clients at various stages of readiness to contact an attorney. On another hand, the content is strategically written to guide users toward making that contact. And if a particular user is located near you, and you are a LawyerShop member, that user will reach out to you for a case evaluation.
In developing content for LawyerShop, Einstein’s writers take various audiences into account:
- Those who are only beginning to investigate their legal rights and options. These users are likely confused, scared, and unsure as to whether they even want to pursue legal action. The very idea of contacting a lawyer might intimidate them. They need to be addressed in a compassionate tone, and the answers to their questions should be basic and plainspoken. At this stage, they need to be made to feel comfortable. The more they feel at ease, the more likely they are to read on – or, preferably, to contact an attorney with questions.
- Those who have done some research, understand some basic legal terms, and are looking for more detailed information. These users no longer need to be greeted by the same empathetic language; they want answers, and they want them quick. They don’t want to hunt for those answers or wade through the basics that they’ve already researched. The quicker we provide those answers, the more likely they are to read on – or, once again, to contact an attorney with questions.
- Those who are pretty sure they’re ready to take action, but want to make sure they’re asking the right questions before they make contact. People are more likely to ask questions if they feel confident they’re asking the right questions. They’re more likely to request a case evaluation if they feel confident that they have a strong case and can speak intelligently about it. People who are at this stage generally use LawyerShop like students use a textbook minutes before a big exam. They are ready, even anxious, to get on with the next step. We enable them to do so by making the content easy to scan, with helpful, strategically placed links, calls-to-action, and other means of directing them further toward the sales end of the funnel.
There are, of course, other types of users along this continuum, but this should give you an idea as to the thought and planning that goes into driving prospective clients who come into LawyerShop looking for information to your law firm.
Sophisticated Lead Generation
Of course, as a comprehensive marketing solution, LawyerShop is also a directory – but it isn’t just any directory. You don’t have to wait for prospective clients to contact your law firm. LawyerShop members receive targeted leads regularly through Einstein Law’s proprietary lead capture system.
Twenty-four hours a day, seven days a week, you will receive a steady stream of information about prospective clients, including their names, email addresses, phone numbers, and the types of cases they are interested in pursuing. Not only will you receive more hot leads, but you will be able to track them more efficiently and effectively.