Make a Powerful First Impression

“There's no handbook for parents; they don't know where to turn. So my role in these cases is to help guide them through this maze.”Jeff Herman,
Herman, Mermelstein & Horowitz

Video gives you more control over the first impression you make on prospective clients than any other marketing medium. They will feel as though they have gotten to know you before they even set foot in your office. By the time they contact you for a case evaluation, you will already have established a foundation of trust and confidence on which to build.

According to comScore, users who view a video in your website are more than twice as likely to take an action step such as contacting your law firm.

Your Clients Won’t Stop Talking about You

“Talking to Scott made me and my wife feel very comfortable. We felt like we were talking to a family member.”Nicholas Pippirata,
Client of Winegar, Wilhelm, Glynn & Roemersma

Positive reviews carry enormous weight in terms of your reputation, especially on the Internet. While written reviews are extremely helpful and important, video testimonials are the most powerful and compelling type of review you can present to prospective clients. Video allows you to have an entire library of satisfied clients willing to speak positively about your skills and ability to win cases 24 hours a day, seven days a week.

A Cybergenica study found that websites with video testimonials increased sales by an average of 56 percent, as opposed to 18 percent with plain text testimonials.

Gain an Advantage over Your Competition

“I have evaluated probably over 20,000 personal injury cases. Every case is different, every case is unique.”Norman Younker,
Fabian Attorneys at Law

High definition video that is professionally produced and edited will distinguish your law firm from competitors that have no video or, even worse, poor-quality video on their websites.

By telling a compelling story that flows well and is presented in optimal sound and picture quality, you will captivate users in a way that no other type of content can match.

Case in point: a study conducted by Unruly found that when viewers enjoy commercial video, their “purchase intent” is raised by an astounding 97 percent.

Is your practice benefiting from proper video production?

If a picture is worth a thousand words...

...what is a video worth?

Create Emotional Connections

“[George] was able to keep us at ease, because he made us understand what steps needed to be taken along the way.”Edwin Blanchard,
Client of George Blue, Jr.

Your prospective clients are going through trying times, perhaps even the most difficult periods of their lives. They are in a highly emotional state and looking for an attorney who will fight for them and provide stability and strength through the turmoil. Video clips of you, your team, and your clients will provide powerful examples of why you are precisely the attorney to whom they should turn.

According to another comScore study, the number of consumers “willing to pay more” for a good or service rises 30 percent after watching a positive video review.

Become More Visible through Search Engines

“My success is based on one really simple thing, and that is: I always tell the truth, and I always have my clients tell the truth.”John Daly,
Golitko & Daly

No matter what the search, Google strives to deliver the results that will provide the best user experiences possible.

Websites that take advantage of multiple content mediums, including video, are more likely to be considered good resources of information and therefore will often rank higher than sites without video.

Marketing Week found that video results appeared in nearly 70 percent of the top 100 search listings on Google in 2012.

Make It Easy for Your Clients to Promote You

“We felt that we got everything we expected and more from dealing with Eric... You feel like you know you're going to be taken care of.”Client of Harrell & Nowak

Whether someone watches your video in your website or on a site such as YouTube, he or she only has to click the “Share” button to pass it along to friends, family, colleagues, and other people who might be in need of your legal services. Just one simple click and your video will be sent out to potentially hundreds if not thousands of prospective clients.

Research by Simply Measured found that videos were shared 1200 percent more often than links and text combined.

Is your practice benefiting from proper video production?

What's the Cost of Good Video?

The road to a successful video can be confusing. The cost of your custom video will depend on your answers to several important questions:

  • How competitive is your marketplace?
  • How many pages of your website do not have video?
  • How many clients are willing to provide video testimonials?
  • How many attorneys are at your law firm?
  • What is the message you would like to convey?

We Have the Answers

A complimentary consultation will map out the answers to these questions and set you on the road toward the video strategy that is right for you.

road lined with signs containing social media logos

Get a Quote or Customize Your Video Strategy