Science Drives Websites
When we design websites, we use a mathematical principle known as the Golden Ratio to proportion geometric shapes in patterns that are aesthetically pleasing.
The elements of a website should conform to an implied grid. Although you cannot see the grid, you’ll appreciate the order and harmony it imposes on the design of a site.
Our use of the most advanced research and analytical tools allows us to remain ahead of the latest trends, reports, and studies in search engine and website technology.
Our researchers employ A/B tests to determine how effectively different versions of our websites engage users and promote conversion.
We are continually refining our approaches to design, layout, and content based on our observations of how actual users interact with various elements of our sites.
Heat maps provide us with invaluable data regarding which links are attracting the most clicks and therefore best serving the needs of users.
From code and layout to headers and crosslinks, every element of a website is meticulously planned with the goal of maximizing the site’s visibility.
Users are immediately captivated by the beauty of our designs. Their attention is then hooked by different types of quality content designed to maintain their interest.
The entire user experience is optimized to promote conversion. Our sites are strategically laid out to make contact easy when user interest is at its peak.
Shortcuts don’t work, especially in the long term. Search engines index our sites because they are built on a sturdy foundation of clean code and strict adherence to Webmaster Guidelines.
Keywords are no longer the be-all and end-all of SEO. Our websites rank well because they provide outstanding experiences for users, fulfilling their needs as identified by observation and research.
Turning visitors into clients is the bottom line. We understand the psychology of users and know how to earn their trust and drive them to contact our client's law firms.