Rank higher locally and
get more qualified leads
Premium Local SEO
Occupy more Google real estate
Rank higher locally by harnessing Google's update
Google released a massive update to its local search algorithm that changed the playing field and led to new optimization tools. We can take advantage of these local SEO tools so you can thrive in hyper-competitive markets.
Maximize ROI with unrivaled tools & partnerships
Our unrivaled tools and partnerships provide a data-driven view of your market in real-time. We will identify insights into your local market and craft a personalized local SEO campaign to place you at the top of your search results.
Dominate your market
with fine-tuned SEO
We monitor your position in the local search results and will update your strategy to keep up with the fast-paced market. Our proprietary engine automates the process so you can sit back and enjoy your top spot in the search results.
Rank higher locally by
harnessing Google's update
Google released a major overhaul of its algorithm in 2021 that redefined the way businesses rank in local search results. Before, local and organic SEO was more distinct and required different strategies. Now, local and organic SEO are tightly linked, so you can improve two major aspects of your online marketing with one approach.
With these changes, you can see an exponential boost in your ranking from targeted local SEO strategies. We can help you take advantage of them by fine-tuning your content to rank in local search engine results pages (SERPs), funneling more high-value conversions to your business, and implementing local SEO strategies throughout your site. Let's take a look at how the new changes make this possible:
Raising the bar
on SEO standards
Google raised the standards for ranking in search results to improve the average user’s experience. It also punished bad actors for using shallow tactics like keyword stuffing while reducing the rankings of disreputable and low-quality listings.
New tools to
promote your brand
With the rebrand of Google My Business to Google Business Profiles (GBP), your GBP now has a huge impact on page results and how your website ranks over competitors. As a result, third parties developed new and exciting tools to help businesses share their brand.
More SEO and
We can help you take advantage of these changes and draw in meaningful, high-value conversions from your local market. With increased data visibility and guidelines, we can implement local SEO strategies across your entire domain for a site-wide boost in rank.
Google's local results are grouped into three main sections:
Paid-per-click (PPC) ads are a tool we recommend for clients who want to use every avenue possible to boost their visibility on SERPs. While PPC ads are almost always within line-of-sight, you have to pay a premium to lease that section of the page. By comparison, ranking among localized organic content and Google's Local Pack are akin to owning the top spots, which provides a more consistent and greater ROI over time.
The Local Pack tends to appear above the organic search results, so it’s the second most visible part of the page and the first few spots that rely on local SEO and the strength of your GBP. Google’s overhaul also reduced the number of Local Pack results from seven featured businesses down to the top three. The Local Pack also tends to show the location and contact information of the top businesses, which can easily translate into more conversions.
Localized Organic Results
Even though localized organic content sits lower on the page than other SERP features, these links account for more than half of the clicks. A solid ranking among localized organic content also builds your credibility and serves as a major factor for listing in the Local Pack. Your localized organic SEO is largely determined by the amount of location-specific content on your site and whether your business information is consistent across several platforms.
The essential role of local SEO
Before Google’s overhaul, local and organic SEO were more distinct and required separate strategies. Now, local and organic SEO are tightly linked so you can improve two major aspects of your online marketing with one unified strategy. With these changes, we have more tools to make sure that your practice is visible, ranks well, and ranks often.
Local SEO is your best weapon to
immediately increase conversions
“I am very happy with the services of Einstein Law. Their platform allows me to post my own content directly and it is by far the best platform for lawyers looking to improve their Search Engine Optimization. The staff is always willing to answer questions and they got us on the front page of google on several searches.” Michael H. Joseph, JD Personal Injury Attorney
Maximize ROI with
unrivaled tools & partnerships
Our partnership with Google, Yext, SEMRush, and Local Falcon gives us a unique insight into your local market so we can help you dominate your local search engine results pages (SERPs).
Trust in the experts to
manage your online brand
Google Premier Partner
Our company is a Google Premier Partner, a distinction that Google reserves for the top 3% of digital marketing agencies on its platform. Our Premier Partner status reinforces the superior quality of our services and gives us access to consumer insight reports, enhanced technical support, and beta products to get ahead of your competition.
Rank higher with consistent
business info across the Internet
Yext Enterprise Agency
We can help you shape and refine your brand using Yext’s advanced tools such as geocoding, review monitoring, social location page posting, and more. With Yext Professional's Knowledge Network, we will sync your essential brand information across major platforms including Google, Facebook, Bing, Amazon Alexa, and more.
Boost your brand reputation
and customer engagement
(Only Through Einstein)
Yext Ultimate introduces Competitive Intelligence and Q&A Monitoring to analyze consumer trends in your market in real time. Yext Ultimate allows us to compare your online reviews to competitors and identify your customers' most-asked questions about your business.
Maximize ROI with improved
data visibility and expert analysis
Local Falcon & SEMRush
Viewing your local SEO rank from a single location will give an incomplete snapshot of how you stack up against the competition. Local Falcon uses multiple scan points for a comprehensive, nuanced view of your ranking so we can craft a targeted marketing strategy. SEMRush provides a huge amount of data on local keywords and SEO rankings. With this tool, we can track your SERP position on a daily basis and make necessary adjustments in response to any changes in your ranking.
Einstein Increases Local SEO Conversions
“The website has paid for itself with all the new cases we have received. We can now be very selective on the cases we accept and that has led to a better workplace.” Pat Leahy, JD Personal Injury Attorney
Dominate your market
with fine-tuned SEO
1) Prioritize what matters
We can target your ideal clients by balancing your campaign budget, priorities, and revenue-generating keywords for a strategic campaign that generates results. Our partnerships with major players like SEMRush and Local Falcon let us leverage essential data from your market to pinpoint the best keywords and phrases to draw in more clients.
2) Study the competition
Using our extensive data lake, we can analyze your local market and the qualities of top-performing pages such as page length, keyword modeling, and accessibility. We can then use that data to lay out a blueprint detailing the concrete steps you should take to outperform your competition.
3) Achieve local SEO ranking
We will implement your custom GBP-focused strategy for a quick but effective boost to your local and organic SEO. Our advanced tools will also clean and optimize the local data throughout your site. Throughout this process, we’ll be creating new optimized content for a comprehensive improvement in your SEO strategy.
4) Maintain your prime real estate
The market is competitive, so maintaining your position among the local pack and organic results can be a challenge. We’ll keep publishing high-quality content on your site and adjust your strategy based on real-time intelligence tracking so you’ll continue to dominate the competition.
How local SEO fits into
our advanced marketing model
Conquer competitive markets
with our Premium Local SEO
Rank higher locally by harnessing Google’s update
Google’s major overhaul of the local search algorithm created new avenues for success and optimization, especially with Google Business Profiles. Einstein can leverage these new tools and updates to position you near the top of your local search results.
Maximize ROI with unrivaled tools & partnerships
Einstein’s unique blend of partnerships and proprietary tools provides real-time data and positioning for your local market. Then our eIQ Recommendation Engine crunches that data to find the best topics, keywords, and other factors to place you above the competition.
Dominate your market with fine-tuned SEO
Ranking near the top of your local search results is great, but maintaining your prime real estate in an evolving market is even better. Einstein’s eIQ Engine will continue to monitor your market for any changes and identify new strategies so you can defend your position against the competitors.