Einstein Law
(858) 362-5688
2015 witnessed a radical change in the way Google’s algorithms evaluate websites. More than half of Google’s traffic between June and November of 2014 occurred on mobile devices, and they responded by giving greater prominence to sites prepared to cater to those using phones, tablets, and mobile gaming devices to browse the web.
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Authenticity. Expertise. Integrity. How do you convey these intangibles online and come across as … well … believable? If you are trying to reach out to prospective clients across the digital divide, consider the persuasiveness of video.
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Given that lawyers have different definitions of meaningful social media activity, it is impossible to make a blanket social media channel recommendation. Instead, we analyzed the most popular social media channels among lawyers & law firms and rated them based on use and time commitment.
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It's a given that legal conferences are ground zero for networking, but if you wait until you are on site to make connections, the jam-packed days may leave you scrambling to meet the right people. To make the most of your conference dollars, we recommend maxing out the networking value of events with a simple action plan. Best of all, you can use it on site or from your sofa at home.
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When you’re in front of a jury, success hinges not only on the facts of your case, but how they are presented. The same obstacles confront you online when it comes time to “present your case” to potential clients. Except online, your website is your front man.
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People say 80% of success is just showing up. But in our click-happy world, it’s no longer enough. Websites need to be virtual Houdinis that delight and persuade in a micro-moment.
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Surely everyone knows best practices for SEO by now, right? So, imagine our surprise at the Rogues Gallery of SEO bad guys we've uncovered when we audit legal websites. Could your website also be falling victim to these digital desperados?
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Lawyers who adopted a "What, me worry?" mindset about mobile websites are in for an attitude adjustment. Google is making an epic shift in how it rates your website, moving to formulas weighted for mobile and dumping its traditional reliance on desktop performance as the gold standard.
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It didn’t take long for mobile phones to transition from something you just talk on to becoming a mini-computer that slips into your pocket. But smartphone technology is also the genesis for new businesses — think Uber — that may force a detour for attorneys.
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The Possum update is characterized as the biggest shakeup in local search since the Pigeon update. The name alludes to the fact that Possum filters out duplicate listings in some scenarios. Technically, it's not a penalty. But if your listing is missing — playing possum — it sure feels like one.
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