Einstein Law Blog News & Product Updates from Einstein Law

Einstein Law Announces Launch of Redesigned LawyerShop


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Einstein Law has announced the launch of a redesigned version of LawyerShop, their lawyer directory and review site featuring legal information for consumers.   

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Local SEO: When Making it Big Means Thinking Small, Thinking Local


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It may be the world wide web, but when it comes to making it big online today it's time to think small. It's time to think local. Nowadays when people go online to search for information, their hunt is increasingly "local." And search engines are rushing to serve their needs.   

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Building Trust through Brand Consistency


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There is nothing more essential to the relationships between you and your clients than trust. This bond of trust is equally essential to your interests as a business owner. Developing this bond is an ongoing process that requires continual effort and investment on your part. At the core of this process is your ability to establish a strong, memorable, consistent brand.

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Need to Spread Your Message? Let Your Fingers Do the Talking


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Are you scrambling for a new way to reach clients? Do you have news that you fear may get buried on your website? Or are you looking for a new pond to fish in — a way to reach people that your website doesn't normally connect with? May we suggest a time-tested tool? A press release.

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Virtual Tours Let You Make an Impression — Any Time of Day


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You no longer have to wait until a potential client walks in the door to make a great first impression.    Google has taken its "Street View," where you wander up and down a city street, and brought it inside so that prospective clients can "walk" through your practice, from the reception area to a conference room.   Imagine the impact of giving people who don’t know about your practice the ability to walk through your front door and experience the personality of your office right now? All from the comfort of their own living room.

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Turning Google Updates into Competitive Advantages


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A recent update to Google's local search results caused a stir amongst business owners. However, building and maintaining a solid web presence will help your firm quickly adapt to search engine changes such as this and reduce the risk that these changes will impact your bottom line. This post explains why the best defense is a great offense.

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Schema: Understanding the Opportunity


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Looking for an advantage in the competitive world of search engine ranking? Schema markup offers an opportunity. This post explains the scope and urgency.

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Legalese v. Google-ese: What You Need to Know About "Schema"


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Is your website speaking Google's language? If not, you risk penalties from the Internet's biggest traffic cop. Find out why fluency in "Google-ese" is critical for keeping your website out of traffic court.

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Chanfrau & Chanfrau Releases New Lucid CMS® Personal Injury Law Website


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Chanfrau & Chanfrau has launched its new Lucid CMS® website, which represents the latest in a series of milestones in its relationship with Einstein Law, which dates back to 2006.

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How to Survive Mobilegeddon: Put Your Users First


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Once again, Google has made a major change to its search algorithm, and once again, the world at large has responded with terror, suspicion, and premature outrage. This time, however, the change will exclusively affect results for searches conducted on mobile devices. Hence, industry pundits have christened the April 21 algorithm update “Mobilegeddon.”

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