Einstein Law Blog News & Product Updates from Einstein Law

As we settled into 2016, Einstein Law released five new sites during the first quarter. A revelatory Google algorithm change that happened in 2015 had given the SEO industry a new focus on the importance of creating outstanding user experiences on mobile devices. Although this change was a bit of a curveball for everyone, our engineers and analysts writers rose to the challenge by implementing changes that make our clients’ sites equally navigable on both mobile and desktop devices.  

By Andy Gassaway on Dec 5, 2017

2015 witnessed a radical change in the way Google’s algorithms evaluate websites. More than half of Google’s traffic between June and November of 2014 occurred on mobile devices, and they responded by giving greater prominence to sites prepared to cater to those using phones, tablets, and mobile gaming devices to browse the web.

By Andy Gassaway on Dec 5, 2017

Authenticity. Expertise. Integrity. How do you convey these intangibles online and come across as … well … believable? If you are trying to reach out to prospective clients across the digital divide, consider the persuasiveness of video.

By Sigrid Tehrani on Oct 6, 2017

Given that lawyers have different definitions of meaningful social media activity, it is impossible to make a blanket social media channel recommendation. Instead, we analyzed the most popular social media channels among lawyers & law firms and rated them based on use and time commitment.  

By Kristen Colwell on Apr 18, 2017

It's a given that legal conferences are ground zero for networking, but if you wait until you are on site to make connections, the jam-packed days may leave you scrambling to meet the right people. To make the most of your conference dollars, we recommend maxing out the networking value of events with a simple action plan. Best of all, you can use it on site or from your sofa at home.  

By Kristen Colwell and Sigrid Tehrani on Apr 17, 2017

When you’re in front of a jury, success hinges not only on the facts of your case, but how they are presented. The same obstacles confront you online when it comes time to “present your case” to potential clients. Except online, your website is your front man.

By Sigrid Tehrani on Mar 10, 2017

People say 80% of success is just showing up. But in our click-happy world, it’s no longer enough. Websites need to be virtual Houdinis that delight and persuade in a micro-moment.

By Sigrid Tehrani on Feb 13, 2017

Surely everyone knows best practices for SEO by now, right? So, imagine our surprise at the Rogues Gallery of SEO bad guys we've uncovered when we audit legal websites. Could your website also be falling victim to these digital desperados? 

By Sigrid Tehrani on Dec 15, 2016

Lawyers who adopted a "What, me worry?" mindset about mobile websites are in for an attitude adjustment. Google is making an epic shift in how it rates your website, moving to formulas weighted for mobile and dumping its traditional reliance on desktop performance as the gold standard. 

By Sigrid Tehrani on Dec 8, 2016

It didn’t take long for mobile phones to transition from something you just talk on to becoming a mini-computer that slips into your pocket. But smartphone technology is also the genesis for new businesses — think Uber — that may force a detour for attorneys.  

By Sigrid Tehrani on Nov 11, 2016