Einstein Law
(858) 362-5688
In the third quarter of 2016, Einstein Law helped eight practices launch new sites designed to provide an amazing user experience on any device. A year ago, we were scrambling to make our sites mobile-friendly. Now, we have found our pace within this new norm, and we continue making strides to stay ahead in the race for the best possible user experience.
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As part of our ongoing research and development in the pursuit of a better online user experience, Einstein Law introduced two new themes in the second quarter of 2016 designed to meet the needs and expectations of those using mobile devices to find legal services.
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As we settled into 2016, Einstein Law released five new sites during the first quarter. A revelatory Google algorithm change that happened in 2015 had given the SEO industry a new focus on the importance of creating outstanding user experiences on mobile devices. Although this change was a bit of a curveball for everyone, our engineers and analysts writers rose to the challenge by implementing changes that make our clients’ sites equally navigable on both mobile and desktop devices.
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2015 witnessed a radical change in the way Google’s algorithms evaluate websites. More than half of Google’s traffic between June and November of 2014 occurred on mobile devices, and they responded by giving greater prominence to sites prepared to cater to those using phones, tablets, and mobile gaming devices to browse the web.
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Authenticity. Expertise. Integrity. How do you convey these intangibles online and come across as … well … believable? If you are trying to reach out to prospective clients across the digital divide, consider the persuasiveness of video.
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Given that lawyers have different definitions of meaningful social media activity, it is impossible to make a blanket social media channel recommendation. Instead, we analyzed the most popular social media channels among lawyers & law firms and rated them based on use and time commitment.
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It's a given that legal conferences are ground zero for networking, but if you wait until you are on site to make connections, the jam-packed days may leave you scrambling to meet the right people. To make the most of your conference dollars, we recommend maxing out the networking value of events with a simple action plan. Best of all, you can use it on site or from your sofa at home.
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When you’re in front of a jury, success hinges not only on the facts of your case, but how they are presented. The same obstacles confront you online when it comes time to “present your case” to potential clients. Except online, your website is your front man.
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People say 80% of success is just showing up. But in our click-happy world, it’s no longer enough. Websites need to be virtual Houdinis that delight and persuade in a micro-moment.
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Surely everyone knows best practices for SEO by now, right? So, imagine our surprise at the Rogues Gallery of SEO bad guys we've uncovered when we audit legal websites. Could your website also be falling victim to these digital desperados?
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