Einstein Law Blog News & Product Updates from Einstein Law

It didn’t take long for mobile phones to transition from something you just talk on to becoming a mini-computer that slips into your pocket. But smartphone technology is also the genesis for new businesses — think Uber — that may force a detour for attorneys.  

By Sigrid Tehrani on Nov 11, 2016

The Possum update is characterized as the biggest shakeup in local search since the Pigeon update. The name alludes to the fact that Possum filters out duplicate listings in some scenarios. Technically, it's not a penalty. But if your listing is missing — playing possum — it sure feels like one. 

By Sigrid Tehrani on Oct 24, 2016

It’s what any practice dreams of: 50 percent more prospective clients from their website as compared to the same period the year before. We can cheer now, but in this cautionary tale, it's not what was first revealed when we dove into the website numbers.

By Sigrid Tehrani on Sep 16, 2016

Subtle (yet powerful) changes in human behavior inspired by our always-on, hyper-connected world can easily be taken for granted. Case in point: our modern digital lives collided with the American Association for Justice 2016 Annual Convention. How can law firms remain competitive?

By Kristen Colwell on Aug 1, 2016

Einstein Law created this event dashboard to help lawyers follow news & commentary related to the American Association for Justice's 2016 Annual Convention... whether they attend or not.

By Kristen Colwell on Jul 13, 2016

Our client runs a thriving personal injury law firm in a major metropolitan city in the Midwest. Their challenge: Growing their practice using pay per click without breaking the bank.

By Sigrid Tehrani on Apr 18, 2016

Einstein Law created this event dashboard to help lawyers follow news & commentary related to the Mass Torts Made Perfect Spring Seminar 2016... whether they attend or not.

By on Apr 11, 2016

Headers may at first seem to be a small detail of a website. However, they can play a vital role in your site's success, translating into more new clients and increased revenue. Developing clear, concise headers requires relatively little time and effort, and the potential dividends are more than worth it.

By on Jan 14, 2016

By strategically embedding client testimonials into your website, you can harness the power of word-of-mouth marketing and direct it toward a larger audience. Especially in the age of social media, compelling testimonials can expand your base of prospective clients exponentially. If executed properly, an Internet marketing strategy can be centered on the words of your clients, providing you with a low-cost, highly effective method of spreading your reputation.

By on Dec 21, 2015

This just in…press releases can be a great way for law firms to market themselves and enhance their online presence.  They’re not a bad way to deliver news, either.  But what do you do if you don’t have any significant news to deliver?  You might be surprised by how many topics relevant to your firm are sufficiently newsworthy to merit press releases.  

By on Nov 7, 2015