Einstein Law Blog News & Product Updates from Einstein Law

By strategically embedding client testimonials into your website, you can harness the power of word-of-mouth marketing and direct it toward a larger audience. Especially in the age of social media, compelling testimonials can expand your base of prospective clients exponentially. If executed properly, an Internet marketing strategy can be centered on the words of your clients, providing you with a low-cost, highly effective method of spreading your reputation.

By on Dec 21, 2015

This just in…press releases can be a great way for law firms to market themselves and enhance their online presence.  They’re not a bad way to deliver news, either.  But what do you do if you don’t have any significant news to deliver?  You might be surprised by how many topics relevant to your firm are sufficiently newsworthy to merit press releases.  

By on Nov 7, 2015

Einstein Law has announced the launch of a redesigned version of LawyerShop, their lawyer directory and review site featuring legal information for consumers.   

By on Nov 5, 2015

It may be the world wide web, but when it comes to making it big online today it's time to think small. It's time to think local. Nowadays when people go online to search for information, their hunt is increasingly "local." And search engines are rushing to serve their needs.   

By Sigrid Tehrani on Oct 22, 2015

There is nothing more essential to the relationships between you and your clients than trust. This bond of trust is equally essential to your interests as a business owner. Developing this bond is an ongoing process that requires continual effort and investment on your part. At the core of this process is your ability to establish a strong, memorable, consistent brand.

By on Oct 21, 2015

Are you scrambling for a new way to reach clients? Do you have news that you fear may get buried on your website? Or are you looking for a new pond to fish in — a way to reach people that your website doesn't normally connect with? May we suggest a time-tested tool? A press release.

By Sigrid Tehrani on Oct 16, 2015

You no longer have to wait until a potential client walks in the door to make a great first impression.    Google has taken its "Street View," where you wander up and down a city street, and brought it inside so that prospective clients can "walk" through your practice, from the reception area to a conference room.   Imagine the impact of giving people who don’t know about your practice the ability to walk through your front door and experience the personality of your office right now? All from the comfort of their own living room.

By Sigrid Tehrani on Oct 8, 2015

A recent update to Google's local search results caused a stir amongst business owners. However, building and maintaining a solid web presence will help your firm quickly adapt to search engine changes such as this and reduce the risk that these changes will impact your bottom line. This post explains why the best defense is a great offense.

By Kristen Colwell on Sep 2, 2015

Looking for an advantage in the competitive world of search engine ranking? Schema markup offers an opportunity. This post explains the scope and urgency.

By on Jul 15, 2015

Is your website speaking Google's language? If not, you risk penalties from the Internet's biggest traffic cop. Find out why fluency in "Google-ese" is critical for keeping your website out of traffic court.

By on Jun 26, 2015