Einstein Law
(858) 362-5688
When you’re in front of a jury, success hinges not only on the facts of your case, but how they are presented. The same obstacles confront you online when it comes time to “present your case” to potential clients. Except online, your website is your front man.
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People say 80% of success is just showing up. But in our click-happy world, it’s no longer enough. Websites need to be virtual Houdinis that delight and persuade in a micro-moment.
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Surely everyone knows best practices for SEO by now, right? So, imagine our surprise at the Rogues Gallery of SEO bad guys we've uncovered when we audit legal websites. Could your website also be falling victim to these digital desperados?
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Lawyers who adopted a "What, me worry?" mindset about mobile websites are in for an attitude adjustment. Google is making an epic shift in how it rates your website, moving to formulas weighted for mobile and dumping its traditional reliance on desktop performance as the gold standard.
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It didn’t take long for mobile phones to transition from something you just talk on to becoming a mini-computer that slips into your pocket. But smartphone technology is also the genesis for new businesses — think Uber — that may force a detour for attorneys.
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The Possum update is characterized as the biggest shakeup in local search since the Pigeon update. The name alludes to the fact that Possum filters out duplicate listings in some scenarios. Technically, it's not a penalty. But if your listing is missing — playing possum — it sure feels like one.
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It’s what any practice dreams of: 50 percent more prospective clients from their website as compared to the same period the year before. We can cheer now, but in this cautionary tale, it's not what was first revealed when we dove into the website numbers.
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Subtle (yet powerful) changes in human behavior inspired by our always-on, hyper-connected world can easily be taken for granted. Case in point: our modern digital lives collided with the American Association for Justice 2016 Annual Convention. How can law firms remain competitive?
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Einstein Law created this event dashboard to help lawyers follow news & commentary related to the American Association for Justice's 2016 Annual Convention... whether they attend or not.
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Our client runs a thriving personal injury law firm in a major metropolitan city in the Midwest. Their challenge: Growing their practice using pay per click without breaking the bank.
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