Einstein Law Blog News & Product Updates from Einstein Law

Video for Lawyers: Reach Across the Digital Divide to Engage Clients


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Authenticity. Expertise. Integrity. How do you convey these intangibles online and come across as … well … believable? If you are trying to reach out to prospective clients across the digital divide, consider the persuasiveness of video.

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Which Social Media Channel is Best for Lawyers?


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Given that lawyers have different definitions of meaningful social media activity, it is impossible to make a blanket social media channel recommendation. Instead, we analyzed the most popular social media channels among lawyers & law firms and rated them based on use and time commitment.  

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Use Social Media to Jumpstart Networking at Legal Conferences


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It's a given that legal conferences are ground zero for networking, but if you wait until you are on site to make connections, the jam-packed days may leave you scrambling to meet the right people. To make the most of your conference dollars, we recommend maxing out the networking value of events with a simple action plan. Best of all, you can use it on site or from your sofa at home.  

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Form & Function in Website Design: The Art of Persuasion for Attorneys


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When you’re in front of a jury, success hinges not only on the facts of your case, but how they are presented. The same obstacles confront you online when it comes time to “present your case” to potential clients. Except online, your website is your front man.

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Is Your Law Website Designed for Today's Micro-Moments?


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People say 80% of success is just showing up. But in our click-happy world, it’s no longer enough. Websites need to be virtual Houdinis that delight and persuade in a micro-moment.

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SEO Tips for Lawyers: Beware This Rogues Gallery of SEO Outlaws


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Surely everyone knows best practices for SEO by now, right? So, imagine our surprise at the Rogues Gallery of SEO bad guys we've uncovered when we audit legal websites. Could your website also be falling victim to these digital desperados? 

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Google's Mobile First Index: What It Could Mean for Legal Practices


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Lawyers who adopted a "What, me worry?" mindset about mobile websites are in for an attitude adjustment. Google is making an epic shift in how it rates your website, moving to formulas weighted for mobile and dumping its traditional reliance on desktop performance as the gold standard. 

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Tech Fallout: Could Smartphones Put Growth On Hold At Your Practice?


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It didn’t take long for mobile phones to transition from something you just talk on to becoming a mini-computer that slips into your pocket. But smartphone technology is also the genesis for new businesses — think Uber — that may force a detour for attorneys.  

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Has Google's Local Search Update Left Your Website Playing Possum?


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The Possum update is characterized as the biggest shakeup in local search since the Pigeon update. The name alludes to the fact that Possum filters out duplicate listings in some scenarios. Technically, it's not a penalty. But if your listing is missing — playing possum — it sure feels like one. 

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Tapping Into Your Google Analytics: What's Your View of the Truth?


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It’s what any practice dreams of: 50 percent more prospective clients from their website as compared to the same period the year before. We can cheer now, but in this cautionary tale, it's not what was first revealed when we dove into the website numbers.

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